Creativity uses a generation of ideas with value to combine various features from them and create a new path to solve concrete problems. This helps people in adapting to change, while still improving the performance of the organization. Creative thinking encourages participation in crucial decisions which immediately changes the attitude of the staff of the organization in a positive direction.
Some expected results of the creativity process are as follows −
● Innovation through new product and processes
● Improvement of existing products or services
● Increase in employee productivity
● Increase in work efficiency
● Increase in flexibility
● Increase in quality
The implementation of creative techniques in an organization needs the assistance of external consultants and experts who undertake such projects and are well acquainted with the implementation of such processes within the boundaries of the organization.
Their job description revolves around presenting different techniques, teaching their application, profiling people based on their job requirements and providing them with focused training methods. They also define the problems and initiate the changes as per the needs of the process.