Coca Cola Base in Indian Rural Market

The case focuses on the rural marketing initiatives undertaken by the cola major – Coca Cola in India. The case discusses the changes brought about by Coca Cola in distribution, pricing and advertising to make inroads into rural India.

The case also discusses the concept of rural marketing, the hidden opportunity and its characteristics in a developing country like India. Further, it also provides details about its biggest competitor PepsiCo’s rural marketing initiatives.

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