A poplar CEO of a company can bring in more deal flow and generate more revenue. Brand CEO is the leader who creates a vision for the brand and leads his teams by speaking with actions more than words.
With high rank in management hierarchy and authority, a CEO can play an instrumental role in branding.
CEOs are expected to have profiles on LinkedIn, but if they have presence across every prominent social media platform, their focus on reaching consumers directly dilutes. A smart CEO finds out on which social media the target audience spends time and focuses the efforts there.
It establishes credibility of the brand and helps to bring up CEO’s reputation as an industry expert. It is an opportunity to connect to the audience in person when a CEO is physically in front of the target audience.
Being an author of the book grants the command on the subject. Writing a book and introducing it among large audience, signing events are excellent opportunities for CEO for brand campaigns.
When a CEO gets an award as an industry expert, the credibility and reliability elevates.
Some examples of popular CEO brands are as follows −