Consumer Metrics

It is very important for the brand managers to understand what consumers know, think, and feel about various brands. Under consumer metrics, the brand managers need to measure the following −

●      Consumer sentiments

●      Consumer perception

●      Emotional connection with brand

●      Beliefs about the brand

●      Relevance of brand for the market segment

●      Consumer’s purchasing decision and other driving factors of the brand

●      Consumer’s opinions and feelings about the brand

●      Brand associations in the consumer’s mind

Related Posts

© 2024 Business Management - Theme by WPEnjoy · Powered by WordPress