The activities that take place on a marketing platform that has recently been established outside the home country or parent country are known as international marketing tasks.

These tasks include the following operations −

●      Observing and acknowledging customers’ buying behavior.

●      Adapting to the changes in market trends.

●      Identifying competitors and acquiring the required information about them.

●      Acquiring knowledge about products.

●      Conducting a Political, Economic, Social and Technological analysis, that is, PEST analysis.

●      Practicing SWOT analysis

●      Selecting the right promotional mixture: Pricing, Promotion, Advertising, etc.