Internationalizing the Architecture of the Brand

Since most of the brand architectures are built over a substantial period of time in the domestic market, there are some all-time questions while launching the brand on the global canvas −

●      Should the brand architecture be globalized?

●      Can the present brand architecture be taken to the new potential countries?

●      How to handle internationalizing of brand architecture in different countries when there is difference in their respective infrastructure, civic rules and regulations, media costs, to name a few?

For instance, it is definite that taking a brand architecture to Russia could be smoother than taking it to the US as the media and distribution costs are higher in the US.

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