Brand stays in the minds of consumers and helps the company to grow their market share and revenue. Here are few basic steps to build a strong brand −
● Study the market, need of the hour, competitors, and target audience. Study the purpose of what you wish to accomplish through the brand.
● Decide brand personality, culture, and profile. Think of distinctive features to stand out from the competitors.
● Identify how the stakeholders perceive the brand. Bridge the perception gaps.
● Decide where you want the brand to position in the market.
● Create a plan and work on strategies where you want to place the brand.
● Communicate the brand to consumers via TV ads, social media, online marketing, etc.
● Make sure the consumers remember the brand.
● Evaluate if the consumers are influenced in a right way and if you have accomplished the purpose.