History of CRM

Objectives of CRM

Ingredients of CRM

Case Study: How Swiss Watches Lost their Market

Blocks to Innovative Ideas

Qualities of a Creative Person

Creative Problem Solving – Characteristics

Paradigm Shift in Problem Solving

Creative Problem Solving – Conditions

Creative Problem Solving – Stages

Creative Skills of a Manager

Creativity in Business

The CPS Process

Creative Problem Solving – Introduction

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