Online brand promotion comes with the challenge of integrating the marketing mix (putting the right product, at the right price, at the right time) with the multi-channel, multi-device digital marketing.
Online brand promotion leverages the power of Internet to present the brand to worldwide audience. But it is a kind of double-edged sword as whatever good a brand has can reach globally so does the brand’s weaknesses. There are various ways to promote a brand online. Such as
● Publishing articles, news, spreading business links throughout the web, channeling the promotional schemes and ads towards the target audience, creating and updating the blogs and the forums.
● Creating and sharing videos, audios, and pictures of the brand on top ranking websites such as YouTube.
● Creating the company’s business account on leading social networking websites such as Facebook, LinkedIn and promoting the brand by gaining new followers.
● Engaging in social gaming such as Zynga, Kongregate, etc., under the name of the brand.