There is an implied reasoning about good faith and fair dealing. Performance cannot just be a matter of the firm’s own discretion. This is not an ethical requirement but it has also been legally enforced in many states. Good faith and fair dealing may enforce a contract or a transaction according to the parties’ expectations.

Therefore, ethically questionable practices can be treated with civil litigation. Ethically inappropriate judgments have a base for legal resolution. As an instance, Wal-Mart had roughly twelve lawsuits per day or one every couple of hours. Wal-Mart is the most sued public organization. The lawsuits stem from Wal-Mart’s customer interactions and their perceptions about the organization.