Design thinking promises to provide a realistic, practical, and innovative solutions to problems of organizational concern and gives a systematic approach to finding solutions. The distinguishing feature of design thinking is that it encourages solution focused thinking or solution based thinking. The design thinker is supposed to have a clear idea of the goal of the entire process. The design thinkers are not supposed to solve every specific problem, but to start the process with the end goal in mind.

This methodology helps because by focusing on both the present and the future conditions as well as the parameters of the problem statement, alternative solutions can be explored simultaneously.