Brand asset valuation evaluates a brand’s value, strength, and performance as compared to other brands…

BrandZ is the world’s largest brand equity database created and updated by Millward Brown, a multinational company…

David Aaker and Kelvin Lane Keller developed the brand equity models. Let us learn about…

It is a progressive loss of brand integrity due to weakening of essential brand elements.…

For brand management, the brand equity is vital as it establishes and fosters the customer…

This term came up in the marketing literature in 1980. This multidimensional concept has different…

Brand may be defined from the brand owner’s perspective or the consumer’s perspective. There are…

Brand equity is the heart of brand management. The brand managers are engaged in building…

Countries, like companies, apply branding to help themselves market for investment, tourism, and exports. The…

These brands portray their entire image, such as the company’s value, competency, vision, motives, missions,…