Posted inRural Marketing
Rural Marketing – Promotion Strategies
Let us now understand the different promotion strategies involved in rural marketing. Personal Selling It…
Posted inRural Marketing
E-Chaupal − A New Era in the Indian agro Sector
A private initiative has been taken by ITC Ltd in the state of Madhya Pradesh.…
Posted inRural Marketing
Rural Marketing – Strategies
The concept of rural marketing differs from different things to different persons who are active…
Posted inRural Marketing
Rural Marketing – Mix
Marketing mix comprises of various controllable elements like product, price, promotion and place. Success of…
Posted inRural Marketing
Rural Marketing – Overview
’Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and…
Posted inRetail Management
Retail Management – Business Operations
Customers remember the service a lot longer than they remember the price. − Lauren Freedman…
Posted inRetail Management
Merchandise Management
Advertising moves people toward goods; merchandising moves goods toward people. − Morris Hite (American Advertising…
Posted inRetail Management
Retail Management – Business Location
Silicon valley is a mindset; not a location. − Reid Hoffman (Co-Founder, LinkedIn) Before visiting a mall or…
Posted inRetail Management
Retail Market Segmentation & Strategies
Market segmentation is the natural result of vast differences among people. − Donald Norman (Director, The Design…
Posted inRetail Management
Understanding Retail Consumer
Whether it is stocks or socks, I like buying quality merchandise when it is marked…