One of the foremost objectives of engaging people in a creative thinking process is as follows −

●      To make people think without boundaries.

●      To initiate curiosity in something.

●      To steer clear of conventional yet traditional ideas as well as reoccurring procedures and

●      To only rely on one’s imagination to consider multiple solutions and alternatives to a problem.

The outcomes of a creative thinking process are specifically important in the world of business. The managerial decisions and corporate behavior of any organization are dependent on its skills of adaptability in a fast changing and increasingly ambiguous market scenario.

This is the reason behind the acute needs for creative solutions and creative action-based strategies. The more the managers increase their understanding of problematic situations and learn finding multiple solutions to the problems; the faster they will be able to get themselves and their teams ready for any possible alternatives in various possible situations in the future.