These brands portray their entire image, such as the company’s value, competency, vision, motives, missions, products/services etc. through web to the online consumer. EBrands work to create a direct relationship between the brand owner and the customer via Internet. Due to their wide reachability, it is easy for the e-brands to survive among competitors and gain reputation among consumers.
The consumers are loyal to the sellers whose online commercial transaction schemes are familiar, tested, and established. When the e-Brands provide features such as facility to compare various products, listing products within a specified cost or feature segment, easy and reliable payment modes, then the e-Brands can make place in their consumers’ minds.
Examples of e-Brand − Flipkart, Amazon, etc.