Brand adaption is nothing but introducing and engaging the consumer with the brand. It involves five steps −

●      Awareness − Customer knows the brand but does not have complete information.

●      Interest − Customer tries to find more information on the brand.

●      Evaluation − Customer tries to know how beneficial the brand would be.

●      Trial − Makes first purchase to determine its usefulness or worth.

●      Adapt/Reject − Becomes a loyal customer or looks for some other parallel brand.