Brand Management – Valuation

Brand valuation is an interesting topic in brand management. The brand valuation is not just restricted to acquisitions and mergers but it is also important for the company management to make policies for future, to train the marketing team, to use it for information system, and provide as a reference for product or brand managers to plan their strategies.

In the entire process of brand development and management, it is essential for the brand managers to assess the progress of brand development. The companies are interested in brand audit as the owner of the organization.

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