They are not the same. Let us see the difference between them −
Brand Management | Product Management |
Brand Management includes evaluation of sales, pricing for a particular product, supervising ad campaigns. | Product Management includes implementing the marketing techniques to increase the product sale and measure the same. For example, repackaging the product. |
Main objective − Maintaining product quality. | Main objective − Increasing product sale. |
It includes interaction with manufacturers, sales personnel, advertisers, and copywriters so that manufacturing, sales, and promotion are in synchronization. | It includes interaction with marketing and sales personnel, customer support, etc. |