One of the ways to improve an employee’s performance is through coaching. Coaching can be defined as a non-judgmental and interactive process that helps the manager and employee create a performance plan focused on one or two performance areas.


During a typical work day, the coach asks questions and listens to the employee, facilitating feedback and support on the basis of his performance as required. We can say that coaching highlights growth and development.

A coach helps average performers perform better by determining their potential and understanding why they aren’t achieving more, creating a plan to reach their potential and reinforcing their strengths.

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