The third component of design thinking process is the most interesting and perhaps, the most rigorous as well. In this section, called Ideate, a design thinker is supposed to bring to the table as many ideas as possible. While brainstorming for ideas, it is not checked whether the idea is possible, feasible, and viable or not. The only task of thinkers is to think of as many ideas as possible for them.

In this process, design thinkers also resort to the use of boards, sticky notes, sketching, chart papers, mind maps, etc. We will take a look at mind maps later in this section. Design thinkers also build on the ideas of other design thinkers. All solutions suggested by design thinkers are brought to the table and thought over. There are rules for brainstorming.