Experts claim that the real purpose of business correspondence is to evoke an immediate or late action from your reader(s). Remember the AIDA technique? It ended with Action, and that is the achievement that every piece of writing should target.

An email sent from the Manager is read by the ones in his team, and depending on the clarity of instructions combined with the individual interpretation of each reader, either the desired action is completed or a few areas are left. So, let us now focus on the most important things that one needs to keep in mind while designing any text. While writing a business document, you must −

●      Know what you want to write.

●      Write what you want to achieve.

Knowing these two things will go a long way in giving you the right direction in approaching any content, and one of the most effective ways of finding the right approach is – brainstorming.