The proliferation of MNCs began 200 years back, but then, foreign investments were quite limited.…

There are many factors related to the change of technology, international policies, and cultural assimilation…

The following illustration depicts the global marketing mix of McDonald’s. It shows how McDonald’s varies…

In order to be successful in a global market, a marketer must make its products…

Promotion comes into picture when a global company wants to communicate its offering to potential…

Pricing is a crucial part of the marketing mix for international firms. Pricing techniques play…

The product and service mix is one of the most important ingredients for the global…

Global Marketing combines the promotion and selling of goods and services with an increasingly interdependent…

Many businesses tend to apply outdated processes and technologies to global supply chain operations. Many…

Globalization is changing the way the international firms used to deal with their supply chain…