In today’s market, the customer has a very wide choice of products. When it comes…

The company grows by bringing out the best in its product. Every time a research…

If a brand architecture is not proper, it can lead to unwelcome consequences. Few instances…

Brand management is an art of creating a brand and maintaining it. It is nothing…

Since most of the brand architectures are built over a substantial period of time in…

The following parameters should be considered while choosing an appropriate branding strategy − ●      Marketing strategy…

It is a combination of monolithic, endorsement, and portfolio architectures. These are the most common…

In this architecture, a principle brand supports to qualify other brands. The idea is, if…

In this type, all or many brands are kept with separate identities, names, and life…

Here, a parent brand consists of various operating units which are identified by their own…