With respect to marketing mix, price is the least attractive element to be considered. Marketing…

Branding is a process of designing a distinct name and picture for an item in…

When introducing a product into foreign markets, companies can utilize a standard marketing strategy. This…

After the decision has been made to expand the business internally, a preliminary examination and…

Market segmentation is a marketing strategy which involves separating a wide target market into subsets of…

GDP is one of the primary indicators used to measure the strength of a nation's…

Export and import documentation forms a vital part of all the international trade transactions. It…

A policy framework is a rational architecture built to synchronize policy documentation into groupings and…

The General Agreement on Tariffs and Trade (GATT) was a multilateral agreement regulating international trade. Its purpose…

We have seen the importance and necessity of tariffs in international marketing. It is important…