Posted inRural Marketing
Rural Marketing – Mix
Marketing mix comprises of various controllable elements like product, price, promotion and place. Success of…
Posted inRural Marketing
Rural Marketing – Overview
’Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and…
Posted inRetail Management
Retail Management – Business Operations
Customers remember the service a lot longer than they remember the price. − Lauren Freedman…
Posted inRetail Management
Merchandise Management
Advertising moves people toward goods; merchandising moves goods toward people. − Morris Hite (American Advertising…
Posted inRetail Management
Retail Management – Business Location
Silicon valley is a mindset; not a location. − Reid Hoffman (Co-Founder, LinkedIn) Before visiting a mall or…
Posted inRetail Management
Retail Market Segmentation & Strategies
Market segmentation is the natural result of vast differences among people. − Donald Norman (Director, The Design…
Posted inRetail Management
Understanding Retail Consumer
Whether it is stocks or socks, I like buying quality merchandise when it is marked…
Posted inRetail Management
Retail Challenges & Theories
Michael Porter, a professor from Harvard Business School, designed a framework named Five Forces Analysisfor structured…
Posted inRetail Management
Retail Management – Sectors
We have learnt that if we provide people with an occasion and an excuse to…
Posted inRetail Management
Retail Management – Overview
In my whole retailing career, I have stuck to one guiding principle: give your customers…