Business Management

What is Brand Audit?

Role of Brand Managers in Brand Leveraging

Importance of Brand Leveraging

Brand Management – Leveraging

Handling Brand Transfer

Handling Brand Name Changes

Adapting the Brand to Suit Various Markets

Sustaining a Brand in the Long Run

Launching a Brand

Elements of a Brand

Brand Management – Performance

Celebrity Endorsement

Co-branding for Business Growth

Points to Note before Co-branding

Situations for Co-branding

Types of Co-branding