Business Management

Branding for Global Markets

Defining and Establishing Brand Values

Identifying and Establishing Brand Positioning

General Steps of Brand Building

Brand Portfolios and Market Segmentation

Brand Knowledge

Six Faces of Brand Identity

Brand Identity & Positioning

How to Name a New Product?

Classic Branding Dysfunctions

What is Brand Management?

Internationalizing the Architecture of the Brand

Choosing Appropriate Branding Strategy

Hybrid Brand Architecture

Ingredient Brand Architecture

Portfolio Brand Architecture