Posted inInternational Business Management
Factors for Investment Decisions
MNCs want to minimize the cost and maximize their economies of scale. They invest in…
Posted inInternational Business Management
International Investment Outcomes
International corporations have shaped the global economy in the 20th century. Now, any of the…
Posted inInternational Business Management
Foreign Investment by International Companies
The proliferation of MNCs began 200 years back, but then, foreign investments were quite limited.…
Posted inInternational Business Management
Factors Causing Globalization of Businesses
There are many factors related to the change of technology, international policies, and cultural assimilation…
Posted inInternational Business Management
Application of 4 P’s
The following illustration depicts the global marketing mix of McDonald’s. It shows how McDonald’s varies…
Posted inInternational Business Management
Global Marketing Mix: Distribution
In order to be successful in a global market, a marketer must make its products…
Posted inInternational Business Management
Global Marketing Mix: Promotion
Promotion comes into picture when a global company wants to communicate its offering to potential…
Posted inInternational Business Management
Global Marketing Mix: Price
Pricing is a crucial part of the marketing mix for international firms. Pricing techniques play…
Posted inInternational Business Management
Global Marketing Mix: Consumer Products
The product and service mix is one of the most important ingredients for the global…
Posted inInternational Business Management
Global Marketing Mix
Global Marketing combines the promotion and selling of goods and services with an increasingly interdependent…