Many brands have been with us for a long time and many are still struggling…

Brand launching is not the same as product or service launching. Products change but a…

There are eight essential elements of a brand as given below − ●      Brand Name − This is…

Since the idea of branding came into existence and settled in practice, some brands such…

The consumers follow their favorite celebrity and they wish to look, appear, and conduct the…

Apart from creating additional appeal to the consumers, the objective of co-branding is increasing revenue.…

Co-branding comes with inevitable risks. Before the brand managers of brand A go for co-branding…

There are various situations when companies go for co-branding. They are − ●      When introducing one…

There are various types of co-branding as follows − ●      Ingredient Co-branding − Multiple brands provide distinctive ingredient…

Co-branding is now no more a new strategy used by companies for generating higher level…