There can be a single brand portfolio or multiple brand portfolios. The companies decide courageously…

Keller defines brand image as awareness of brand name (whether and when customers know the brand and…

Brand identity can be represented by six faces of a hexagon or a prism as…

In today’s market, the customer has a very wide choice of products. When it comes…

The company grows by bringing out the best in its product. Every time a research…

If a brand architecture is not proper, it can lead to unwelcome consequences. Few instances…

Brand management is an art of creating a brand and maintaining it. It is nothing…

Since most of the brand architectures are built over a substantial period of time in…

The following parameters should be considered while choosing an appropriate branding strategy − ●      Marketing strategy…

It is a combination of monolithic, endorsement, and portfolio architectures. These are the most common…