Posted inBrand Management Endorser Brand Architecture Posted by admin August 19, 2021 Here, a parent brand consists of various operating units which are identified by their own…
Posted inBrand Management Masterbrand or Monolithic or Umbrella Architecture Posted by admin August 19, 2021 This is the simplest type, where all units and divisions of a business share the…
Posted inBrand Management Line Brand Architecture Posted by admin August 19, 2021 When a variant is added to the existing brand, it is called line extension. The…
Posted inBrand Management Source Brand Architecture Posted by admin August 19, 2021 In this type, the company name is well known and guarantees the quality of the…
Posted inBrand Management Product Brand Architecture Posted by admin August 19, 2021 The brand is a kind of product brand, if the corporate brand name is hidden…
Posted inBrand Management Brand Name Posted by admin August 19, 2021 Brand name is one of the brand elements which helps the customers to identify and…
Posted inBrand Management Types of Brand Architectures Posted by admin August 19, 2021 They can be varied from pure to hybrid. However, generally brand architecture is distinguished into…
Posted inBrand Management Brand Management – Architecture Posted by admin August 19, 2021 When the company portfolio is growing, the brands tend to evolve. It is critically important…
Posted inBrand Management Building Brand Identity and Image Posted by admin August 19, 2021 In the contemporary market, three essential characteristics are required to manage the brand − brand identity, brand…
Posted inBrand Management Building a Strong Brand Equity Posted by admin August 19, 2021 Brand equity, being the heart of brand management is very. Peter Farquhar, in a paper…