Brand audit is an assessment of where the brand stands in the market at its…

The brand managers can create a strong brand leveraging, by maintaining the quality of all…

Brand leveraging is an important form of new product introduction because − ●      Strong brand leveraging…

Brand leveraging is the strategy to use the power of an existing brand name to…

To handle actual brand transfer, follow the given steps − ●      Chalk out a plan of…

When it comes to brand name changes, some examples flash such as Anderson → Accenture,…

A brand cannot survive if it does not change according to the market changes. Brand…

Many brands have been with us for a long time and many are still struggling…

Brand launching is not the same as product or service launching. Products change but a…

There are eight essential elements of a brand as given below − ●      Brand Name − This is…