Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to…

The concept of branding exists since approximately hundred years.  

Venturing into global markets is inevitable for brands. A brand is global when it is…

Consumers are interested in brand values. When the consumer understands the brand value, he can…

To identify brand positioning, the brand manager needs to study the market segment of venture.…

Brand stays in the minds of consumers and helps the company to grow their market…

There can be a single brand portfolio or multiple brand portfolios. The companies decide courageously…

Keller defines brand image as awareness of brand name (whether and when customers know the brand and…

Brand identity can be represented by six faces of a hexagon or a prism as…

In today’s market, the customer has a very wide choice of products. When it comes…