Posted inBrand Management Brand Management – Promotion Posted by admin August 19, 2021 Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to…
Posted inBrand Management History of Branding Posted by admin August 19, 2021 The concept of branding exists since approximately hundred years.
Posted inBrand Management Branding for Global Markets Posted by admin August 19, 2021 Venturing into global markets is inevitable for brands. A brand is global when it is…
Posted inBrand Management Defining and Establishing Brand Values Posted by admin August 19, 2021 Consumers are interested in brand values. When the consumer understands the brand value, he can…
Posted inBrand Management Identifying and Establishing Brand Positioning Posted by admin August 19, 2021 To identify brand positioning, the brand manager needs to study the market segment of venture.…
Posted inBrand Management General Steps of Brand Building Posted by admin August 19, 2021 Brand stays in the minds of consumers and helps the company to grow their market…
Posted inBrand Management Brand Portfolios and Market Segmentation Posted by admin August 19, 2021 There can be a single brand portfolio or multiple brand portfolios. The companies decide courageously…
Posted inBrand Management Brand Knowledge Posted by admin August 19, 2021 Keller defines brand image as awareness of brand name (whether and when customers know the brand and…
Posted inBrand Management Six Faces of Brand Identity Posted by admin August 19, 2021 Brand identity can be represented by six faces of a hexagon or a prism as…
Posted inBrand Management Brand Identity & Positioning Posted by admin August 19, 2021 In today’s market, the customer has a very wide choice of products. When it comes…