David Aaker and Kelvin Lane Keller developed the brand equity models. Let us learn about…

It is a progressive loss of brand integrity due to weakening of essential brand elements.…

For brand management, the brand equity is vital as it establishes and fosters the customer…

This term came up in the marketing literature in 1980. This multidimensional concept has different…

Brand may be defined from the brand owner’s perspective or the consumer’s perspective. There are…

Brand equity is the heart of brand management. The brand managers are engaged in building…

Countries, like companies, apply branding to help themselves market for investment, tourism, and exports. The…

These brands portray their entire image, such as the company’s value, competency, vision, motives, missions,…

These brands cover the products which are commonly known as drugs or medicines used to…

Under these brands, a business makes a commercial transaction with another business. Such transactions occur…