Relaunching a brand is reintroducing a brand into the market. Relaunching implies that a company…

A company requires to rebrand when it decides to change any of its brand elements…

It is a single most compelling thing about a brand that differentiates it from the…

There are various scenarios where a brand has successfully extended or failed to extend. For…

The brand adaption practices involves the following steps − ●      Develop internal (brand managers and representatives)…

Brand adaption is nothing but introducing and engaging the consumer with the brand. It involves…

A new product is launched under existing brand. It often adds a product of different…

A variation of existing product launched under the existing brand. It often adds different flavor,…

Brand extension is required for a company’s growth, profitability, and brand’s added reputation. It is…

Online brand promotion comes with the challenge of integrating the marketing mix (putting the right…