Online brand promotion comes with the challenge of integrating the marketing mix (putting the right…

Another way of promoting brands is by employing a brand ambassador. A brand ambassador is…

There are various brand promotion methods conducted to keep the brand noticeable − ●      Organizing Contests − To…

Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to…

The concept of branding exists since approximately hundred years.  

Venturing into global markets is inevitable for brands. A brand is global when it is…

Consumers are interested in brand values. When the consumer understands the brand value, he can…

To identify brand positioning, the brand manager needs to study the market segment of venture.…

Brand stays in the minds of consumers and helps the company to grow their market…

There can be a single brand portfolio or multiple brand portfolios. The companies decide courageously…