Posted inRural Marketing
Rural Marketing – Influencing Factors
India in last twenty years showed a remarkable shift in its economic, social and technological…
Posted inRural Marketing
Coca Cola Base in Indian Rural Market
The case focuses on the rural marketing initiatives undertaken by the cola major - Coca…
Posted inRural Marketing
Rural Marketing – In Indian Economy
Rural marketing in Indian economy can be classified mostly under the following two categories −…
Posted inRural Marketing
Nature and Characteristics of Rural Market
There is a saying that the proof of the pudding lies in eating it, like…
Posted inRural Marketing
Rural Market and Marketing
India is a land of diversity and about 70% of the population lives in villages. To a…
Posted inRural Marketing
Initiatives taken by HUL to Reach the Rural Consumer
HUL was the first company to step into Indian rural marketing. HUL started its first…
Posted inRural Marketing
Rural Marketing – Development
Let us now understand the concept of rural development. We will also go through the…
Posted inRural Marketing
Rural Marketing – Culture
Culture comprises of values and shared beliefs, ideas and other meaningful symbols that help individuals…
Posted inRural Marketing
Rural Marketing – Attitude
Attitudes influence behavior and have an impact on the perception of objects and people, and…
Posted inRural Marketing
LG: Rural Marketing in India
LG Electronics India Private Limited (LG) step forward into the Indian market in 1993. After…