Factors that Influence Brand Extension

Brand Adaption Practices

Brand Adaption Process

Brand Extension

Line Extension

Brand Management – Extension

Online Brand Promotions

Role of Brand Ambassadors and Celebrities

Brand Promotion Methods

Brand Management – Promotion

History of Branding

Branding for Global Markets

Defining and Establishing Brand Values

Identifying and Establishing Brand Positioning

General Steps of Brand Building

Brand Portfolios and Market Segmentation

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