Posted inRural Marketing
Desh Ki Dhadkan – Hero Honda
The case discusses the rural marketing initiatives of Hero Honda Motors Limited (Hero Honda), a…
Posted inRural Marketing
Rural Marketing – Consumers
Let us now understand the characteristics and classification of rural consumers. The rural consumers are…
Posted inRural Marketing
Rural Marketing – Rural Markets
Businesses in India are optimistic about growth of the country's rural consumer markets, which is…
Posted inRural Marketing
Rural Marketing – Influencing Factors
India in last twenty years showed a remarkable shift in its economic, social and technological…
Posted inRural Marketing
Coca Cola Base in Indian Rural Market
The case focuses on the rural marketing initiatives undertaken by the cola major - Coca…
Posted inRural Marketing
Rural Marketing – In Indian Economy
Rural marketing in Indian economy can be classified mostly under the following two categories −…
Posted inRural Marketing
Nature and Characteristics of Rural Market
There is a saying that the proof of the pudding lies in eating it, like…
Posted inRural Marketing
Rural Market and Marketing
India is a land of diversity and about 70% of the population lives in villages. To a…
Posted inRural Marketing
Initiatives taken by HUL to Reach the Rural Consumer
HUL was the first company to step into Indian rural marketing. HUL started its first…
Posted inRural Marketing
Rural Marketing – Development
Let us now understand the concept of rural development. We will also go through the…