The outcome of a marketing plan is affected by certain uncontrollable elements. These elements include…

The activities that take place on a marketing platform that has recently been established outside…

The attainment of business exercises monitoring, directing and controlling the channel of a company’s products…

The use of internet, social media, advertisements has propelled the growth of global marketing. Globalization…

International marketing can be described as the various activities designed in the planning process. Activities…

The mode of entry is the path or the channel set by a company to…

International marketing simply means the sale and purchase of products and services in a market…

The word ‘International Marketing’ is defined as the exchange of goods and services across national…

International marketing is simply the application of marketing principles to more than one country. However, there is…