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Rural Market and Marketing
India is a land of diversity and about 70% of the population lives in villages. To a…
Posted inRural Marketing
Initiatives taken by HUL to Reach the Rural Consumer
HUL was the first company to step into Indian rural marketing. HUL started its first…
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Rural Marketing – Development
Let us now understand the concept of rural development. We will also go through the…
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Rural Marketing – Culture
Culture comprises of values and shared beliefs, ideas and other meaningful symbols that help individuals…
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Rural Marketing – Attitude
Attitudes influence behavior and have an impact on the perception of objects and people, and…
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LG: Rural Marketing in India
LG Electronics India Private Limited (LG) step forward into the Indian market in 1993. After…
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Rural Marketing – Promotion Strategies
Let us now understand the different promotion strategies involved in rural marketing. Personal Selling It…
Posted inRural Marketing
E-Chaupal − A New Era in the Indian agro Sector
A private initiative has been taken by ITC Ltd in the state of Madhya Pradesh.…
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Rural Marketing – Strategies
The concept of rural marketing differs from different things to different persons who are active…
Posted inRural Marketing
Rural Marketing – Mix
Marketing mix comprises of various controllable elements like product, price, promotion and place. Success of…