Posted inBusiness Analysis Business Analysis Overview Posted by admin August 19, 2021 What is Business Analysis? The basic idea of business analysis is quite simple. It is…
Posted inBrand Management Brand Terminology Posted by admin August 19, 2021 Here are some commonly used terms in Brand Management − TermDescriptionB2C E-CommerceIt is the online…
Posted inBrand Management Tips for Successful Brand Management Posted by admin August 19, 2021 The internet has changed the way that companies present themselves to the masses, whether or…
Posted inBrand Management Brand Value Measurement Posted by admin August 19, 2021 Brands have a certain value in the market as well as in the balance sheets…
Posted inBrand Management CEO as a Brand Leader Posted by admin August 19, 2021 A poplar CEO of a company can bring in more deal flow and generate more…
Posted inBrand Management Employer and Employee Branding Posted by admin August 19, 2021 It is very difficult to find the right talent in the market. Organizations are always…
Posted inBrand Management Consumer Metrics Posted by admin August 19, 2021 It is very important for the brand managers to understand what consumers know, think, and…
Posted inBrand Management Strength Metrics Posted by admin August 19, 2021 The strength metrics include measurement of the following aspects − ● Brand awareness ● Brand knowledge ● Brand loyalty ● Aided…
Posted inBrand Management Financial Metrics Posted by admin August 19, 2021 The company management is interested in financial aspect of brand equity to know how profitable…
Posted inBrand Management Brand Equity Measurement Posted by admin August 19, 2021 There is little standardization and more opinions in the market about brand equity measurement. Brand…