Customers remember the service a lot longer than they remember the price. − Lauren Freedman…

Advertising moves people toward goods; merchandising moves goods toward people. − Morris Hite (American Advertising…

Silicon valley is a mindset; not a location. − Reid Hoffman (Co-Founder, LinkedIn) Before visiting a mall or…

Market segmentation is the natural result of vast differences among people. − Donald Norman (Director, The Design…

Whether it is stocks or socks, I like buying quality merchandise when it is marked…

Michael Porter, a professor from Harvard Business School, designed a framework named Five Forces Analysisfor structured…

We have learnt that if we provide people with an occasion and an excuse to…

In my whole retailing career, I have stuck to one guiding principle: give your customers…

Retail is a pretty simple business, but what adds complexity is the size and scale.…

Retail marketing is the range of activities the retailer does to create awareness about the…