Posted inBrand Management Brand Essence Posted by admin August 19, 2021 It is a single most compelling thing about a brand that differentiates it from the…
Posted inBrand Management Factors that Influence Brand Extension Posted by admin August 19, 2021 There are various scenarios where a brand has successfully extended or failed to extend. For…
Posted inBrand Management Brand Adaption Practices Posted by admin August 19, 2021 The brand adaption practices involves the following steps − ● Develop internal (brand managers and representatives)…
Posted inBrand Management Brand Adaption Process Posted by admin August 19, 2021 Brand adaption is nothing but introducing and engaging the consumer with the brand. It involves…
Posted inBrand Management Brand Extension Posted by admin August 19, 2021 A new product is launched under existing brand. It often adds a product of different…
Posted inBrand Management Line Extension Posted by admin August 19, 2021 A variation of existing product launched under the existing brand. It often adds different flavor,…
Posted inBrand Management Brand Management – Extension Posted by admin August 19, 2021 Brand extension is required for a company’s growth, profitability, and brand’s added reputation. It is…
Posted inBrand Management Online Brand Promotions Posted by admin August 19, 2021 Online brand promotion comes with the challenge of integrating the marketing mix (putting the right…
Posted inBrand Management Role of Brand Ambassadors and Celebrities Posted by admin August 19, 2021 Another way of promoting brands is by employing a brand ambassador. A brand ambassador is…
Posted inBrand Management Brand Promotion Methods Posted by admin August 19, 2021 There are various brand promotion methods conducted to keep the brand noticeable − ● Organizing Contests − To…