Posted inBrand Management
Brand Management – Co-branding
Co-branding is now no more a new strategy used by companies for generating higher level…
Posted inBrand Management
How to Relaunch a Brand?
When a company relaunches a brand, it hopes to avoid the mistakes from past experience…
Posted inBrand Management
Relaunching
Relaunching a brand is reintroducing a brand into the market. Relaunching implies that a company…
Posted inBrand Management
Rebranding
A company requires to rebrand when it decides to change any of its brand elements…
Posted inBrand Management
Brand Essence
It is a single most compelling thing about a brand that differentiates it from the…
Posted inBrand Management
Factors that Influence Brand Extension
There are various scenarios where a brand has successfully extended or failed to extend. For…
Posted inBrand Management
Brand Adaption Practices
The brand adaption practices involves the following steps − ● Develop internal (brand managers and representatives)…
Posted inBrand Management
Brand Adaption Process
Brand adaption is nothing but introducing and engaging the consumer with the brand. It involves…
Posted inBrand Management
Brand Extension
A new product is launched under existing brand. It often adds a product of different…
Posted inBrand Management
Line Extension
A variation of existing product launched under the existing brand. It often adds different flavor,…