Posted inFeatured
Posted inBrand Management
Brand Essence
It is a single most compelling thing about a brand that differentiates it from the…
Posted inBrand Management
Factors that Influence Brand Extension
There are various scenarios where a brand has successfully extended or failed to extend. For…
Posted inBrand Management
Brand Adaption Practices
The brand adaption practices involves the following steps − ● Develop internal (brand managers and representatives)…
Posted inBrand Management
Brand Adaption Process
Brand adaption is nothing but introducing and engaging the consumer with the brand. It involves…
Posted inBrand Management
Brand Extension
A new product is launched under existing brand. It often adds a product of different…
Posted inBrand Management
Line Extension
A variation of existing product launched under the existing brand. It often adds different flavor,…
Posted inBrand Management
Brand Management – Extension
Brand extension is required for a company’s growth, profitability, and brand’s added reputation. It is…
Posted inBrand Management
Online Brand Promotions
Online brand promotion comes with the challenge of integrating the marketing mix (putting the right…
Posted inBrand Management
Role of Brand Ambassadors and Celebrities
Another way of promoting brands is by employing a brand ambassador. A brand ambassador is…
Posted inBrand Management
Brand Promotion Methods
There are various brand promotion methods conducted to keep the brand noticeable − ● Organizing Contests − To…