Posted inBrand Management
Building Brand Identity and Image
In the contemporary market, three essential characteristics are required to manage the brand − brand identity, brand…
Posted inBrand Management
Building a Strong Brand Equity
Brand equity, being the heart of brand management is very. Peter Farquhar, in a paper…
Posted inBrand Management
Brand Asset Valuation
Brand asset valuation evaluates a brand’s value, strength, and performance as compared to other brands…
Posted inBrand Management
What is BrandZ?
BrandZ is the world’s largest brand equity database created and updated by Millward Brown, a multinational company…
Posted inBrand Management
Brand Management – Equity Models
David Aaker and Kelvin Lane Keller developed the brand equity models. Let us learn about…
Posted inBrand Management
Brand Decay
It is a progressive loss of brand integrity due to weakening of essential brand elements.…
Posted inBrand Management
Why does Brand Equity Matter?
For brand management, the brand equity is vital as it establishes and fosters the customer…
Posted inBrand Management
What is Brand Equity?
This term came up in the marketing literature in 1980. This multidimensional concept has different…
Posted inBrand Management
What is a Brand?
Brand may be defined from the brand owner’s perspective or the consumer’s perspective. There are…
Posted inBrand Management
Brand Management – Equity
Brand equity is the heart of brand management. The brand managers are engaged in building…