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Posted inBrand Management
Handling Brand Name Changes
When it comes to brand name changes, some examples flash such as Anderson → Accenture,…
Posted inBrand Management
Adapting the Brand to Suit Various Markets
A brand cannot survive if it does not change according to the market changes. Brand…
Posted inBrand Management
Sustaining a Brand in the Long Run
Many brands have been with us for a long time and many are still struggling…
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Launching a Brand
Brand launching is not the same as product or service launching. Products change but a…
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Elements of a Brand
There are eight essential elements of a brand as given below − ● Brand Name − This is…
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Brand Management – Performance
Since the idea of branding came into existence and settled in practice, some brands such…
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Celebrity Endorsement
The consumers follow their favorite celebrity and they wish to look, appear, and conduct the…
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Co-branding for Business Growth
Apart from creating additional appeal to the consumers, the objective of co-branding is increasing revenue.…
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Points to Note before Co-branding
Co-branding comes with inevitable risks. Before the brand managers of brand A go for co-branding…
Posted inBrand Management
Situations for Co-branding
There are various situations when companies go for co-branding. They are − ● When introducing one…