Posted inFeatured
Posted inBrand Management
What is Brand Equity?
This term came up in the marketing literature in 1980. This multidimensional concept has different…
Posted inBrand Management
What is a Brand?
Brand may be defined from the brand owner’s perspective or the consumer’s perspective. There are…
Posted inBrand Management
Brand Management – Equity
Brand equity is the heart of brand management. The brand managers are engaged in building…
Posted inBrand Management
Country Brands
Countries, like companies, apply branding to help themselves market for investment, tourism, and exports. The…
Posted inBrand Management
E-Brands
These brands portray their entire image, such as the company’s value, competency, vision, motives, missions,…
Posted inBrand Management
Pharmaceutical Brands
These brands cover the products which are commonly known as drugs or medicines used to…
Posted inBrand Management
Business to Business (B2B) Brands
Under these brands, a business makes a commercial transaction with another business. Such transactions occur…
Posted inBrand Management
Luxury Brands
They are not essential but highly desired out of one’s own perception and self-worth. The…
Posted inBrand Management
Commodities
They are the products or services which consumers buy depending upon their price. There is…
Posted inBrand Management
Fast Moving Consumer Goods (FMCG) Brands
The FMCG items such as grocery, toiletries, easy-to-cook foods, are essential for our daily lives.…