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Brand Management – Promotion
Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to…
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History of Branding
The concept of branding exists since approximately hundred years.
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Branding for Global Markets
Venturing into global markets is inevitable for brands. A brand is global when it is…
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Defining and Establishing Brand Values
Consumers are interested in brand values. When the consumer understands the brand value, he can…
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Identifying and Establishing Brand Positioning
To identify brand positioning, the brand manager needs to study the market segment of venture.…
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General Steps of Brand Building
Brand stays in the minds of consumers and helps the company to grow their market…
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Brand Portfolios and Market Segmentation
There can be a single brand portfolio or multiple brand portfolios. The companies decide courageously…
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Brand Knowledge
Keller defines brand image as awareness of brand name (whether and when customers know the brand and…
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Six Faces of Brand Identity
Brand identity can be represented by six faces of a hexagon or a prism as…
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Brand Identity & Positioning
In today’s market, the customer has a very wide choice of products. When it comes…